I help businesses identify & define their Brand's DNA, and infuse it into every facet of their business to walk the talk and deliver on their promise everytime.
I am an expert at identifying and defining distinctive brand value positioning, through my proprietary process, to achieve extreme clarity on my clients’ unique differentiation, master consistencies to build trust, create ‘on-brand’ employee engagement, and gain market recognition from the inside out. I am author of Brand DNA; Uncover Your organization's Genetic Code for Competitive Advantage, and The 6 Myths of Small Business Branding. She speaks, trains and consults internationally.
As a brand clarity expert & international speaker/consultant, identifying and defining brand value positions is in my DNA. I help businesses enlist, equip, and engage their people to understand and leverage their competitive advantage and attract customers who become advocates.
As founder of Brand Ascension, I partner with businesses owners and their employee teams to align their brand strategy, culture, and customer experience with their Brand DNA. Ultimately, my work creates conscious accountability in businesses to walk their talk from the inside out.
I am the co-author of "Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage," author of The 6 Myths of Small Business Branding, Experiential Speaker & Trainer, co-pioneer of The Brand DNA (Dimensional Nucleic Assets(R) proprietary consulting methodology, & pioneer of "Ignite Your Personal Brand Presence" program. I am certified in Accelerated Learning Methodologies and a Certified Trainer. My articles have been published on BrandChannel.com, eHotelier.com, Innova Market Insights, & others. In 2010 - I Co-Founded the Global Institute For Inspiration.
★ In 2011-2014 I was Vice President for Middle Market Entrepreneurs Group of Colorado Springs (www.mmecos.org), workshop facilitator for SBDC of Colorado Springs. President of Pikes Peak Advertising Federation, Colorado Springs, CO, owner of I.D. By Design, graphic design studio, Addy's Award winner. I also sat on the leadership council for Pikes Peak Consultant's Roundtable.
Specialties: Pioneer of the Brand DNA, a step-by-step brand-defining process and internal implementation strategies; Brand consulting; Experiential training onsite and in virtual platforms; Employee engagement; Brand training & program design; key notes; graphic design; brand identity design.
Elevating my knowledge, skills, and growth to the next level is in my DNA! That is why I love helping clients do the same. When not working (and I am great at work/life balance) I play outside a lot - fly fishing, skiing, camping, hiking, boating, volleyball, and anything you can do outside. I love all animals and strive to be a steward of our beautiful planet. I expect integrity, transparency, and commitment from myself and those I relate to. I pride myself on being efficient, inspiring, and motivated to live life to the fullest!