Looking at what's great about people to grow successful Marketing organizations
Marketing departments, firms and organizations are fast-moving and creative environments. Success comes from encouraging people to think differently and challenge the status-quo. But many ad agencies, PR firms and marketing leaders don’t do that. They expect all creative people to create the same way. They require all account people to build relationships and manage accounts the same way. The problem with that is that people are different! Everyone approaches their roles through different lenses and when they are encouraged – empowered – to use their strengths to achieve professional and organizational goals, great things happen.
How many times have you had a performance evaluation that focused solely on “opportunities for improvement,” ignoring all the great things you’ve accomplished? How many times have you seen leaders take for granted people’s strengths and simply fixate on weaknesses? Have you been that manager or that leader? The truth is, the best way to develop highly engaged, highly productive, accountable individuals and teams is to do so through the filter of strengths. And research backs this up. According to Gallup, people who know their strengths and have the chance to use them at work are SIX TIMES as likely to be engaged in their job. People who know their strengths and have the opportunity to use them at work are more than THREE TIMES as likely to report having and excellent quality of life. And people who use their strengths every day have a minimum of 8% more productivity.
Most managers, leaders and organizations don’t know how to make the transition, however. They need an expert to work with them to make the small changes that have great impact. That is the cornerstone of my coaching approach. I’d love to talk more about it with you if you are serious about making true, positive and lasting change in your organization.