Helping professionals and companies reach their peak performance
I am talent consultant and coach. I help professionals and companies to reach their peak performances through identifying and developing their talents.
I am graduate in Business Administration and M.B.A. (Master in Business Administration) in E.S.A.D.E. (Barcelona, Spain). I also attended the Leadership postgraduate course. I also got the Master in Trade Fair Management (Univesity of Koln, Germany). I’m currently studying psychology degree in Universitat de Lleida (Lleida, Spain).
After some years using Clifton StrengthsFinder, I attended Accelerated Strengths Coaching in Madrid (2018) and today I am a Gallup Strengths Certified Coach.
In my more than 20 years of professional experience I have been general manager of different companies (Fira de Lleida, Ros Roca SRN y SAGE Eurowin...) and I have also worked as a consultant, speaker, lecturer and entrepreneur.
In 2001 I created Smart Marketing (www.smartmarketing.es), a marketing consulting company. During this 18 years we have helped more than 100 companies and public institutions to reach their objectives through marketing activities. . I’m lecturing in University of Lleida (Lleida, Spain). I deliver several training sessions and speeches all over Spain regarding Leadership, Talent and personal branding.
In 2015 I published my book on personal branding: "Desmárcate - desarrolla con éxito tu marca personal" www.xaviroca.com/desmarcate
More info: www.xaviroca.com
I graduated in Business Administration at ESADE where I also got an MBA. In my 21 years of professional experience I've worked as a general manager for several companies and I've also worked as a consultant in my own consulting company. I also teach at different universities. I became Gallup Strengths Certified Coach in 2018 after using the assesment since 2013.
My areas of expertise are: management, marketing, leadership and personal branding.
I'm passionate about strengths and I want to help companies and professionals discover, develop and brand their strengths.